A complete business,
in a trailer.

Apex Asphalt has spent fifteen years running small surfacing contracts for homeowners, municipalities and government. We have packed that whole business into a towable kit — and we are looking for the people to run it.

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15 yrs Trading, with two branch operations
Top 300 Black empowerment companies in South Africa
R185,000 Franchise fee, excluding VAT
50 Franchises planned nationally within five years

We already run this business. Now we are handing over the keys.

Apex Asphalt has been trading for fifteen years with two successful branch operations, and was selected as one of the top 300 black empowerment companies in South Africa.

We took years of experience running smaller contracts in the domestic market and applied that concept to government, parastatal and metropolitan work. Because we are owner-driven, we are more flexible and more cost-effective than the large nationals. Paired with our marketing programme on the domestic side, it makes for a durable business.

The market is far too big for one national company to service. Franchising breaks it into pieces that can actually be covered. Every franchisee gets a raw material supplier and a support base near their own patch, so their effort goes into marketing and servicing the work in front of them.

We intend to have roughly fifty franchisees running in every major area of the country within five years, most of them BEE, each with a training and back-up base in their nearest centre.

  • SAFCEC 2003Named leading black emerging contractor by the South African Federation of Civil Engineering Contractors
  • Top 300Voted one of the top 300 empowerment companies in South Africa, winning the Civil Engineering category
  • ACAMembers of the Asphalt Contractors Association
  • Proudly SACertified Proudly South African

An Apex crew on site. Every franchise runs the same equipment, the same method and the same finish.

There is more broken tar in South Africa than anyone can fix.

0m²

of asphalt belongs to South African homeowners. Much of it needs repair, resurfacing or replacement.

Each block is one million square metres.

Drive through any suburb and the evidence is on the ground: potholes, surface cracks, general decay. A newly surfaced driveway is the exception, not the rule.

Why homeowners leave it

  • They do not have the technical information.
  • They assume a driveway lasts forever.
  • There is no real DIY maintenance product on the shelf.
  • Contractors will only quote a full asphalt overlay, which prices the job out of reach.
  • Decay is gradual, so nobody notices. What did it look like two years ago?

Domestic work

Driveways, parking areas, private roads and complexes. This is the volume market, and it is reached by work-face marketing rather than tenders. Our established methods produce a high hit rate, and satisfied customers keep the momentum going by word of mouth.

National, provincial and municipal work

There is a long backlog of suburban road maintenance across the country. It is now being addressed at national, provincial and municipal level, and policy is to outsource the smaller contracts and award them to BEE contractors. Apex has extensive experience running exactly this kind of contract, in line with the Broad-Based Black Economic Empowerment Act.

What R185,000 buys you

R185,000 excluding VAT · finance can be arranged for qualifying applicants

A complete asphalting business, supplied on a trailer, serving the domestic and provincial market.

  • Full trainingTechnical, sales and administrative training for you and your senior staff.
  • A custom-designed trailerEquipped with everything needed to complete a contract, except a compactor or roller, which is hired or bought separately.
  • Your own page on the Apex websiteSo customers in your area find you, under the national brand.
  • Accounting softwareA computer programme to run your books from day one.
  • Marketing supportBack-up from the Apex sales team, using methods already proven in the field.
  • Help negotiating contractsAssistance when you are pricing and closing the bigger jobs.
  • Ongoing mentoringNot a handover and goodbye. Support continues for as long as you are trading.
  • Corporate identity and clothingSignboards, vehicle decals, stationery and staff dress, all standardised to the brand.
  • A full operations manualEvery method and procedure, written down.

No premises to rent. You operate from home, and the business travels behind your vehicle.

Compaction plant is the one item not included — it is hired or purchased as the work demands.

What we need from you

Tick what you already have. It takes ten seconds and tells you whether this conversation is worth starting.

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Work down the list. Everything on it is either something you own or something you decide.

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Projected net income, first three years

Based on the trading of our existing pilot operations.

R180,000
R270,000
R360,000
After year one After year two After year three
R30,000 a month, net, by the end of year three.

These are projections drawn from the performance of existing Apex operations, not a guarantee of earnings. Actual results depend on your area, your effort and market conditions. Full assumptions are set out in the franchise prospectus.

Questions people ask before they commit

How hard is it to actually run?
Easier than most people expect, because almost nothing is left for you to invent. You get a complete business in a trailer supplying an asphalting and related service to the provincial and domestic market. There are no expensive premises to find and rent — you operate from home.
Have these methods been tested, or am I the experiment?
Pilot operations are already established and trading. Through them we have worked out the business methods and procedures for every part of running a small contracts company, and those are what get handed to you.
What training do I get?
All of it — technical, sales and administrative — for you and for your senior staff. Mentoring then continues on an ongoing basis rather than stopping once you open.
Can you help me raise the finance?
Yes. Finance may be arranged for qualifying applicants, and we can assist you in raising what you need.
Do I have to build a brand from scratch?
No. Marketing methods, stationery, signboards, vehicle decals, staff dress and the franchisee logo are all standardised, so every Apex operation reads as part of the same company.
Where will the work come from?
Two directions at once. On the domestic side, our marketing methods produce a high hit rate, and satisfied customers generate ongoing work by word of mouth. On the public side, national, provincial and municipal bodies are outsourcing smaller maintenance contracts and awarding them to BEE contractors — work Apex has extensive experience running.
What is not included in the price?
A compactor or roller, which you hire or buy as jobs require. You also need a long-wheelbase pick-up truck and R40,000 in working capital of your own.

Start the conversation

Tell us where you are and what you have. We will send the prospectus and set up a call.

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Your Apex franchise is a blue-chip investment.

A proven formula, a market too large to saturate, and a business that fits behind your bakkie. There are fifty of these going, and they are going by area.

Request the prospectus